뉴스 | 1xv9OW | "BRAND"

The Korea Herald

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기타

'It really feels like a homecoming': Yepoda returns to its K-beauty roots in Seoul

Most K-beauty brands are heading west nowadays. This one found its way back to its roots. Founded in Germany by Dutch Korean entrepreneur Sander Joonyoung van Bladel and his German wife Veronika Strotmann, Yepoda opened its first Asian flagship last Saturday in Seongsu, Seoul. “The opening of our first store in Seoul's Seongsu district represents not only a new leap forward for the brand, but also a symbolic return to the Korean culture and market that form Yepoda's roots," Sander said in an int

The Korea Herald

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Korea's bestselling soju lowers alcohol content

South Korean liquor-maker HiteJinro announced Tuesday that it will lower the alcoholic content of its flagship soju brand, Chamisul Fresh, from 16 percent to 15.7 percent to better align with changing consumer preferences. Chamisul Fresh is the No. 1 soju brand by domestic sales. This update follows the brand's last reformulation two years and four months ago. The refreshed Chamisul Fresh will be available nationwide through distribution channels starting in mid-June. The company stated that thi

The Korea Herald

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문화/연예

Genesis marks Marilyn Monroe centennial with New York exhibition

Genesis, the luxury brand of Hyundai Motor Group, said Tuesday it is hosting a special exhibition on Marilyn Monroe at its New York cultural space, Genesis House, to mark the 100th anniversary of the Hollywood icon's birth. Titled "Manifesting Marilyn," the two-month exhibition, which opened June 1, explores Monroe's life beyond her public image through immersive storytelling and interactive experiences. The exhibition opens with "The Headline Room," featuring newspaper clippings and photographs

The Korea Herald

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BYD overtakes Japanese rivals in Korea sales

Chinese automakers are making strong inroads into South Korea, ranking third place in the country’s imported vehicle market in April, overtaking Japan for the first time. According to data from the Korea Automobile Importers & Distributors Association, new vehicle registrations by region came to 16,385 units from Europe, 13,611 from the US, 2,023 from China and 1,974 from Japan in April. This is the first time Chinese-made vehicles have outsold Japanese brands in South Korea’s imported car marke

The Korea Herald

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K-beauty from Berlin comes home

K-beauty brand Yepoda, headquartered in Germany, said Thursday it will open its first Asian store in Seongsu-dong, Seoul, on Saturday, marking its push into experiential retail. The two-story space takes customers through a step-by-step skincare journey, with exhibition-style installations that bring the brand's philosophy and product efficacy to life. The second floor houses product testing, shopping areas and a photo booth inspired by the foam texture of its signature cleanser. Yepoda said the

The Korea Herald

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LX Hausys supplies facade material for UK rail station

LX Hausys said Thursday it supplied its acrylic solid surface material, HIMACS, for the exterior wall installation at Reading railway station in Berkshire, England, as part of its expansion into landmark architecture projects. The company said HIMACS has been increasingly adopted in high-profile buildings and public facilities worldwide, strengthening its position as a premium architectural material brand. Previous projects using the product include Shanghai Disneyland, Porsche exhibition halls

The Korea Herald

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산업/기업

New Pizza Hut Korea operator names first CEO

PH Korea said Wednesday it appointed former Pizza Hut Korea Chief Operating Officer Kim Jung-eun as its first chief executive ahead of the revamped pizza chain’s official launch next month. PH Korea, established by Winter Gold and Kclavis Investment to operate the Pizza Hut brand in Korea, is set to begin operations as the country’s Pizza Hut franchise headquarters on June 1. Kim has more than two decades of experience in the food service industry. She previously served as delivery director at O

The Korea Herald

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정치

Weverse Company appoints Yang Zoo-il as new president

Weverse Company, operator of global fandom platform Weverse, announced Wednesday that it has appointed Yang Zoo-il as its new president. Yang will officially assume the role on June 1. The appointment comes as part of Weverse’s growth strategy aimed at further advancing its services and strengthening its operations as a leading fandom platform brand. Yang began his career as a developer at NHN, a South Korean IT and online gaming company, and later served as CEO of NHN Ticketlink, NHN Bugs and N

The Korea Herald

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Mirae Asset bets on foreign demand for leveraged Samsung Electronics, SK hynix funds

Mirae Asset Global Investments said Tuesday it will focus on attracting overseas investors through its launch of single-stock leveraged products tied to Samsung Electronics and SK hynix. The asset manager will list two Tiger-branded leveraged products on Wednesday on the Korea Exchange, each designed to track twice the daily performance of Samsung Electronics and SK hynix shares. The products attracted a combined 1.34 trillion won ($890 million) in assets under management ahead of launch, includ

The Korea Herald

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정치

Dreame Technology names Cristiano Ronaldo global ambassador

Dreame Technology said Tuesday it has appointed Cristiano Ronaldo, the five-time Ballon d’Or winner and one of the world’s most recognized athletes, as its global ambassador. The company said the partnership seeks to strengthen its global brand presence by combining Ronaldo’s image with Dreame’s AI-powered smart home technologies and high-speed motor systems. Dreame described the collaboration as going beyond a typical sports marketing campaign, saying Ronaldo’s image of discipline and constant

The Korea Herald

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Van Leeuwen heads to Korea with first Gangnam store

A Twosome Place said Tuesday it will officially launch the premium US ice cream brand Van Leeuwen in Korea this summer, starting with its first store near Gangnam Station in Seoul. The Korean cafe chain said it signed a master franchise agreement with Van Leeuwen and will oversee the brand’s local operations. The company plans to open additional stores later this year, expanding to three locations in major commercial districts across Seoul. Founded in New York in 2008 as an ice cream truck busin

The Korea Herald

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Maxim Mocha Gold marks 37 years as Korea’s top coffee mix

Dongsuh Foods’s Maxim Mocha Gold is marking its 37th anniversary this year, underscoring the enduring popularity of what has become one of Korea’s most recognizable coffee brands. Since its launch in 1989, Maxim Mocha Gold has established itself as the country’s leading coffee mix product, maintaining the top spot in the instant coffee mix market for decades. Sales over the past year alone reached about 5.3 billion sticks, equivalent to roughly 170 every second. Dongsuh Foods attributes the bran

The Korea Herald

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Lotte promotes Korean brands in Europe with Madrid Expo

Lotte said Monday it will hold the 2026 Lotte-Korea Brand Expo in Madrid from May 27-29 to support the global expansion of Korean small and medium-sized enterprises. The Brand Expo is a co-prosperity program designed to help Korean SMEs expand overseas, jointly organized by Lotte, the Korean Commission for Corporate Partnership and Korea Trade-Investment Promotion Agency, with support from the Ministry of SMEs and Startups. This years’ expo will feature 50 Korean SMEs from sectors including beau

The Korea Herald

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7-Eleven Japan gets K-beauty corner

7-Eleven stores across Japan will introduce dedicated sections for Korean cosmetics this September, eBay Japan said Thursday. According to eBay Japan, its online marketplace Qoo10 Japan has agreed with 7-Eleven Japan to launch “Qoo10 Pick,” a K-beauty section featuring Korean cosmetics popular on Qoo10 Japan. Qoo10 Japan has been conducting test sales at selected 7-Eleven stores across Japan since September last year, offering 24 products from eight brands. Based on the results of the yearlong t

The Korea Herald

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Pyongyang brands Japan's security overhaul bid to become 'war state'

North Korea has stepped up its criticism of Japan's push to overhaul its key security legislation, denouncing it as "reckless militaristic acts." Pyongyang accused Tokyo of seeking to turn itself into a "war state" in a bid to revive "the Empire of Japan" and said that it "has exploited the good will of the international community to revive militarism," according to an article published by Rodong Sinmun, the official mouthpiece of the ruling Workers' Party of Korea, on Saturday. Pyongyang's late

뉴스

타임라인 키워드

'It really feels like a homecoming': Yepoda returns to its K-beauty roots in Seoul

Korea's bestselling soju lowers alcohol content

Genesis marks Marilyn Monroe centennial with New York exhibition

BYD overtakes Japanese rivals in Korea sales

K-beauty from Berlin comes home

LX Hausys supplies facade material for UK rail station

New Pizza Hut Korea operator names first CEO

Weverse Company appoints Yang Zoo-il as new president

Mirae Asset bets on foreign demand for leveraged Samsung Electronics, SK hynix funds

Dreame Technology names Cristiano Ronaldo global ambassador

Van Leeuwen heads to Korea with first Gangnam store

Maxim Mocha Gold marks 37 years as Korea’s top coffee mix

Lotte promotes Korean brands in Europe with Madrid Expo

7-Eleven Japan gets K-beauty corner

Pyongyang brands Japan's security overhaul bid to become 'war state'