Lotte promotes Korean brands in Europe with Madrid Expo

Lotte said Monday it will hold the 2026 Lotte-Korea Brand Expo in Madrid from May 27-29 to support the global expansion of Korean small and medium-sized enterprises.

The Brand Expo is a co-prosperity program designed to help Korean SMEs expand overseas, jointly organized by Lotte, the Korean Commission for Corporate Partnership and Korea Trade-Investment Promotion Agency, with support from the Ministry of SMEs and Startups.

This years’ expo will feature 50 Korean SMEs from sectors including beau ...