'It really feels like a homecoming': Yepoda returns to its K-beauty roots in Seoul

Most K-beauty brands are heading west nowadays.

This one found its way back to its roots.

Founded in Germany by Dutch Korean entrepreneur Sander Joonyoung van Bladel and his German wife Veronika Strotmann, Yepoda opened its first Asian flagship last Saturday in Seongsu, Seoul.

“The opening of our first store in Seoul's Seongsu district represents not only a new leap forward for the brand, but also a symbolic return to the Korean culture and market that form Yepoda's roots," Sander said in an int ...