Korea's bestselling soju lowers alcohol content

South Korean liquor-maker HiteJinro announced Tuesday that it will lower the alcoholic content of its flagship soju brand, Chamisul Fresh, from 16 percent to 15.7 percent to better align with changing consumer preferences.

Chamisul Fresh is the No.

1 soju brand by domestic sales.

This update follows the brand's last reformulation two years and four months ago.

The refreshed Chamisul Fresh will be available nationwide through distribution channels starting in mid-June.

The company stated that thi ...