Why hit corporate thriller 'Reborn Rookie' resonated across generations

Some of Korea’s most popular recent dramas share a clear formula.

They place an exceptionally capable protagonist at the center of the action, giving viewers the satisfaction of watching wrongdoers face consequences.

For instance, Netflix’s "Teach You a Lesson" follows inspectors who confront serious misconduct in schools.

Meanwhile, SBS’ "Agent Kim Reactivated" features a father who draws on his formidable combat skills to find his missing daughter.

The recently concluded JTBC drama "Reborn Rookie" follows the same powerful-hero formula.

After an accident, a chaebol's chairman and a football player in his 20s wake up in each other’s bodies.

Their second chance at life unfolds alongside family infighting over the control of the conglomerate.

The premise adds a corporate succession struggle to the gratification of watching a hero who rarely loses.

The mix highlights the drama’s appeal.

The series peaked at a nationwide rating of 13.6 percent and ranked No.

1 among all Sunday programs in the key 20-49 age group.

In an interview at a cafe in Seoul’s Mapo District on Monday, dire ...