Beauty platform Gangnam Unni rebrands to spearhead global expansion

Healing Paper, the operator of Korea's leading cosmetic procedure platform Gangnam Unni, said Wednesday it has overhauled its brand identity, unveiling a new logo and mission as it positions itself as a "beauty navigator" for users worldwide.

Gangnam Unni lets users compare prices and reviews for elective cosmetic and dermatology procedures — treatments not covered by Korea's national health insurance — and book hospital appointments.

The company said the rebrand reflects a shift from simply providing pricing and review information to guiding users through the entire process, from finding a treatment to aftercare.

Its new mission statement: helping anyone in the world feel confident in choices about looking like themselves.

The app's redesign centers on three values — confidence, ease and relationship — meant to strengthen review verification, expand guidance content on the app's main screen and add features such as treatment-cycle tracking for returning users.

Starting in July, the company is running an ad campaign built around the tagline "Confidence in my choice." The platform' ...