How Setlog became Koreaโs unexpected new blind date tool
Dating in South Korea once followed a familiar playbook: a friend or colleague arranged a blind date, profiles and photos were exchanged over KakaoTalk, a few polite messages followed and two strangers met over coffee or dinner to decide whether there was chemistry. Now, some young Koreans are trying a different route: watching short clips of each otherโs daily lives before deciding whether to meet at all. The trend is known as โSetlog blind dating,โ a matchmaking format built around Setlog, a s