How Setlog became Korea’s unexpected new blind date tool

Dating in South Korea once followed a familiar playbook: a friend or colleague arranged a blind date, profiles and photos were exchanged over KakaoTalk, a few polite messages followed and two strangers met over coffee or dinner to decide whether there was chemistry.

Now, some young Koreans are trying a different route: watching short clips of each other’s daily lives before deciding whether to meet at all.

The trend is known as “Setlog blind dating,” a matchmaking format built around Setlog, a s ...