The Korea Herald
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Lotte promotes Korean brands in Europe with Madrid Expo
Lotte said Monday it will hold the 2026 Lotte-Korea Brand Expo in Madrid from May 27-29 to support the global expansion of Korean small and medium-sized enterprises. The Brand Expo is a co-prosperity program designed to help Korean SMEs expand overseas, jointly organized by Lotte, the Korean Commission for Corporate Partnership and Korea Trade-Investment Promotion Agency, with support from the Ministry of SMEs and Startups. This yearsโ expo will feature 50 Korean SMEs from sectors including beau