KTO teams up with Netflix's 'Jae-seok's B&B Rules!' for global tourism campaign

The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization are launching Korea Camp, a global advertising campaign for Korean tourism created in partnership with the Netflix variety show "Jae-seok's B&B Rules!" The show follows first-time camp owner Yu Jae-seok and his unpredictable staff — Lee Kwang-soo, Byeon Woo-seok and Ji Ye-eun — as they host overnight guests.

It topped Netflix's domestic viewing chart immediately after its May 26 release, drawing strong interest from v ...