TirTir enters India's largest beauty platform Nykaa

Korean makeup brand TirTir has joined Nykaa, India's largest beauty platform, expanding its presence in a market where Korean cosmetics are drawing growing interest.

The listing plugs TirTir into Nykaa's combined online and offline network, according to the company.

The platform operates more than 260 stores across India alongside its e-commerce business and carries a mix of global and local beauty labels, making it one of the country's most prominent beauty retailers, it added.

TirTir had alrea ...