As marketers grapple with AI, business leaders at Cannes Lions say human creativity and authenticity matter more than ever

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As marketers grapple with AI, business leaders at Cannes Lions say human creativity and authenticity matter more than ever

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At Fortune's Fuel Up in Cannes, marketing leaders from Manchester United Football Club, Uber, Kraft Heinz and content creator Gstaad Guy explored how brands can create connections that feel genuine ...

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As marketers grapple with AI, business leaders at Cannes Lions say human creativity and authenticity matter more than ever

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