HYBE bets K-pop formulas can make Latin boy band SANTOS BRAVOS a global hit

HYBE is bringing one of K-pop's most recognizable fan engagement strategies to Latin pop, with rookie group SANTOS BRAVOS launching its first Korean-style original variety series in a bid to deepen its connection with audiences.

The five-member group released the first episode of "iVAMOS, BRAVOS!" on Tuesday through its official YouTube channel and Spotify video podcast.

The nine-episode Spanish-language series, produced by HYBE Latin America, is the company's first original variety program created specifically for the Latin American market.

New episodes will be released every Wednesday at 9 a.m.

The premiere introduces members Drew, Alejandro, Gabi, Kauê and Kenneth as they fill out personal profiles and share details about their personalities, talents, musical roles and team dynamics.

The episode also highlights the chemistry among the members through playful teasing, friendly competition and games familiar to fans of Korean variety shows.

Drew surprises the group by demonstrating his sewing skills and making a headscarf on the spot, while Gabi showcases his athleticism during an improm ...