Foreign shoppers fuel Musinsa Seongsu's early success

The Musinsa Megastore Seongsu, which opened in April, surpassed 7 billion won ($4.6 million) in cumulative sales within its first 50 days.

Purchases by foreign customers accounted for more than 3 billion won, or over 40 percent of total sales.

The share of foreign shoppers has continued to rise.

Between June 7 and June 13, overseas customers accounted for an average of 56 percent of purchases, peaking at 66 percent on June 9, underscoring the store's growing appeal among international visitors. ...