Ferrari strengthens Korea footprint with Hyosung, Samsung collaborations

Ferrari is deepening its ties with Korean companies through technology collaborations and an expanded luxury retail footprint, with CEO Benedetto Vigna describing Korea as an inspiring market and calling for broader cooperation in electrification and digital technologies during last month's Korea-Italy business roundtable in Rome.

Held on the sidelines of President Lee Jae Myung's state visit to Italy, the meeting underscored Ferrari's view of Korea not only as a key luxury car market but also as a strategic technology partner.

Earlier this year, Ferrari unveiled a one-off 12Cilindri Tailor Made model in Seoul featuring Korean artistic elements, including traditional lacquerware and horsehair craftwork, highlighting its efforts to localize the brand in one of Asia's fastest-growing luxury markets.

The momentum continued in June, when reservations for Casa Ferrari, a brand immersion pop-up in Seoul's Seongsu neighborhood, reached nearly 2,000 within an hour of opening.

Vigna's remarks also drew renewed attention to Ferrari's long-standing relationships with Korean partners, particularly H ...