Patterson to India to champion New Zealand wool

Associate Agriculture Minister Mark Patterson is visiting India this week to promote New Zealand premium strong wool and strengthen relationships at the Bharat Tex 2026 – Global Textile Expo.

“India is currently New Zealand’s second largest market for wool – it is a key market for Kiwi wool growers and exporters and there is strong potential for further growth” Mr Patterson says.

“I will be attending Bharat Tex 2026, India's largest global textile trade expo showcasing innovation, sustainable fabrics, apparel, fashion, and global textiles, to speak at a business roundtable and champion New Zealand strong wool.

“I will also meet with key figures across India’s wool supply chain, including in India’s Textile Minister, manufacturers, and researchers.”

Mr Patterson says new demand opportunities are emerging for strong wool as consumers and brands see the sustainability benefits of natural fibres.

“The government remains fully committed to backing the long-term success of our Kiwi wool growers, and the wider wool sector, to tap into increasing global demand for innovative, premium wool products.

“We are investing more than $65 million with the wool sector in 25 projects to drive innovative and high-value opportunities and products, facilitate collaboration, and improve supply chain capability.

“Projects include innovative wool applications in acoustics, insulation, filtration, personal care and biotech ingredients such as inks, coatings, cosmetics, nutraceuticals and medical materials.”

Minister Patterson returns from India on 17 July. ...