China Eyes Dominance Over Global Cinema Tech Standards as LED Screens Gain Ground

Variety

China Eyes Dominance Over Global Cinema Tech Standards as LED Screens Gain Ground

Chinese technology companies and cinema exhibitors are positioning High Dynamic Range LED screens as both a remedy for a slowing local box office and a vehicle for challenging America’s long-standing grip on international cinema standards, according to a panel at the Shanghai International Film Festival.

The push is being led by tech giant Huawei through […] ...

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China Eyes Dominance Over Global Cinema Tech Standards as LED Screens Gain Ground

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China Eyes Dominance Over Global Cinema Tech Standards as LED Screens Gain Ground

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