Electronic Arts Makes Push for Ad Dollars Tied to Sports

Variety

Electronic Arts, the maker of interactive sports gaming favorites like Madden NFL and EA Sports FC, wants to get in on a different kind of contest: winning dollars from advertisers focused on sports.

The videogame giant has launched EA Advertising, a new platform it hopes will lure advertisers who are increasingly putting their marketing money […] ...

전문 보기

이 뉴스, 독자들은 어떻게 느꼈나요?

첫 반응을 남겨보세요

로그인하면 감정 반응에 참여할 수 있어요.

Electronic Arts Makes Push for Ad Dollars Tied to Sports

이 뉴스, 독자들은 어떻게 느꼈나요?

관련 뉴스

'culture' 카테고리 뉴스

‘ALF’ Star Anne Schedeen Dies at 77; Family Remembers Her ‘Burning Hatred for Trump’

‘KPop Demon Hunters’: Lego Releases New Sets Inspired by Derpy and Sussie Bird

Amanda Seyfried’s Axed Joni Mitchell Biopic Revealed: Learning to Play the Entire ‘Blue’ Album, Her Steak Dinner With the Icon and More

Variety의 다른 기사

NASCAR to Launch Roblox ‘Driving Empire’ Update Featuring San Diego Military Base Track Ahead of Real-World Race (EXCLUSIVE)

Urbanworld Festival to Accept AI-Generated Films for 30th Anniversary, Launches ‘UrbanworldAI’ in Partnership with NY’s New School (EXCLUSIVE)

As ‘Bridget Jones’s Diary’ Turns 25, Renée Zellweger and Director Sharon Maguire Discuss the Casting Backlash and Creating a New Kind of Rom-Com