Ghanaian Youth under siege: The growing threat of online network marketing schemes

The youth constitute the backbone of every nation’s development agenda. Their energy, innovation, and productivity are essential ingredients for economic growth and social transformation. However, a growing phenomenon involving international online network marketing schemes is increasingly placing Ghanaian youth under siege, threatening their health, economic well-being, and prospects.

Across Ghana and neighbouring countries such as Nigeria, Côte d’Ivoire, Togo, and Burkina Faso, many young people are being attracted into online business opportunities that promise quick wealth, financial independence, and luxurious lifestyles. While some companies operating in the direct-selling industry maintain that they conduct legitimate business activities, concerns continue to emerge regarding recruitment methods employed by some independent agents and promoters who target vulnerable and unemployed youth. ...