오뚜기 ‘로열라면’, 출시 한 달 만에 200만개 판매···불 붙은 ‘로제 볶음면’ 경쟁

AI Summary

Ottogi introduced Royal Ramen in May 2026 to commemorate the 30th anniversary of its flagship Yeol Ramen brand, blending traditional spice with cream and cheese for a Korean-rose fusion taste. The product sold over 2 million units within a month largely through consumer-generated social media recipes and organic word-of-mouth promotion, despite minimal traditional advertising. The rapid success reflects growing consumer appetite for innovative spice-and-cheese flavor combinations among younger demographic segments.