Variety
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Indiaโs JioStar Chief Uday Shankar Says Cricket Boards Are Pricing Themselves Out of Their Biggest Market (EXCLUSIVE)
โCricket is at a crossroads,โ says Uday Shankar. As vice-chair of JioStar โ the behemoth Indian platform that serves more than 500 million viewers, spends some $3.9 billion a year on content, and was built, in no small part, on the back of cricket rights โ he is not speaking as a neutral observer. The [โฆ]