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K-beauty from Berlin comes home

K-beauty brand Yepoda, headquartered in Germany, said Thursday it will open its first Asian store in Seongsu-dong, Seoul, on Saturday, marking its push into experiential retail. The two-story space takes customers through a step-by-step skincare journey, with exhibition-style installations that bring the brand's philosophy and product efficacy to life. The second floor houses product testing, shopping areas and a photo booth inspired by the foam texture of its signature cleanser. Yepoda said the