Variety
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Authentic Brands Chief Jamie Salter on the New โBlueprintโ for Managing Celebrity Estates: โItโs No Longer About Simply Licensing an Imageโ
The business of managing celebrity estates has changed exponentially in the 15 years since Authentic Brands Group became the caretakers of Marilyn Monroe. The emergence of a global content marketplace has greatly expanded opportunity to create TV shows, movies, documentaries, games and more for those who control the life rights of legends such as Monroe, [โฆ]