Electronic Arts Makes Push for Ad Dollars Tied to Sports

Variety

Electronic Arts, the maker of interactive sports gaming favorites like Madden NFL and EA Sports FC, wants to get in on a different kind of contest: winning dollars from advertisers focused on sports.

The videogame giant has launched EA Advertising, a new platform it hopes will lure advertisers who are increasingly putting their marketing money […] ...

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Electronic Arts, the maker of interactive sports gaming favorites like Madden NFL and EA Sports FC, wants to get in on a different kind of contest: winning dollars from advertisers focused on sports.

The videogame giant has launched EA Advertising, a new platform it hopes will lure advertisers who are increasingly putting their marketing money […] ...