Hankook Tire brings safety campaign to beach with experiential pop-up

Hankook Tire is expanding its customer engagement efforts beyond traditional retail channels, launching an interactive safety campaign at a beach in Gangwon Province.

The Tire Boy campaign, held at Mangsang Beach, offers complimentary tire pressure and tread wear inspections along with hands-on brand experiences.

The event runs for six days, from Friday to Sunday, and again from Aug.

7 to 9.

The campaign is designed to promote safe driving during Korea's peak summer vacation season, when millions of motorists hit the road.

By bringing tire safety services directly to one of the country's busiest beaches, Hankook Tire aims to encourage drivers to pay greater attention to tire maintenance even while on holiday.

The initiative has become one of Hankook Tire's signature safety campaigns.

After seeing significant participation at professional baseball stadiums in cities like Changwon, South Gyeongsang Province, Busan and Daegu earlier this year, the company is expanding the program to beach destinations to reach more consumers during the summer travel season.

Participants using the Tire Boy s ...