Hyundai deepens FIFA partnership with robotics push

Hyundai Motor Group used its long-running FIFA partnership to showcase its robotics and future mobility technologies while reinforcing its global brand presence at the 2026 FIFA World Cup.

The group has partnered with FIFA since 1999, making it the football governing body's third-longest corporate partner after Adidas and Coca-Cola.

It has sponsored 13 FIFA World Cup tournaments, including the 2002 Korea-Japan World Cup.

For the 2026 tournament, Hyundai Motor supplied 2,160 official vehicles, th ...