‘No one’s even heard of the Telegraph’: can the UK’s most conservative paper take on Murdoch in the US?

Axel Springer boss has ‘bold vision’ for the media group, but identifying a gap is no guarantee of stateside success

As he addressed staff at the London headquarters of the Telegraph Media Group last week, Mathias Döpfner, the German chief executive of Axel Springer and latest proprietor of the most traditional of conservative British newspapers, referred to his company’s decades-long pursuit of the venerable titles.

As staff nibbled Axel Springer-embossed biscuits, Döpfner also exchanged some distinctly European ribbing with the Daily Telegraph’s editor, Chris Evans, about Germany’s World Cup exit. However, it was clear to all that Döpfner’s ambitions for the titles were focused on another country and another continent.
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