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Amazon Prime Day isn’t a midsummer shopping event anymore. Here’s what changed in 2026

Fortune

Amazon Prime Day isn’t a midsummer shopping event anymore. Here’s what changed in 2026

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Amazon pulled Prime Day forward to June 23 this year, racing to reach shoppers' wallets before summer travel, the World Cup, and rival retailers' competing sales. ...

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Amazon Prime Day isn’t a midsummer shopping event anymore. Here’s what changed in 2026

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