Temu, Korean IP agency join forces to combat counterfeits

Chinese e-commerce platform Temu said Wednesday it signed a memorandum of understanding with the Korea Intellectual Property Protection Agency to strengthen intellectual property protection for Korean brands on its marketplace.

Under the agreement, Temu and KOIPA will establish a dedicated communication channel to respond more quickly to trademark and intellectual property infringement cases involving Korean products.

Temu said it will use its internal detection technologies and specialist revie ...