How many art fairs are too many?

When Frieze Seoul arrived in 2022, South Korea's capital quickly emerged as one of Asia's most closely watched art hubs, and its growing ecosystem of museums, galleries, collectors and audiences fueled optimism about the city's potential.

But the art scene's newfound prominence brought another phenomenon: a rapid increase in the number of art fairs.

Just five years ago, only a handful of fairs were considered essential stops for collectors and art enthusiasts, including Kiaf Seoul, Galleries Art ...