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Fox Scores Upfront Ad Dollars in Tough Market. The Trick? Lots of Sports, Less Traditional Cable
Variety
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The overall market is down, but Fox is up.
Despite Madison Avenue pressures on TV’s annual “upfront” ad-sales market and a projection that advertisers’ budgets will be tighter than in years past, Fox Corp. has scored more commitments for its sports, news and entertainment properties than last year, according to a person familiar with recent […] ...
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