How the ‘Must See TV’ Campaign Defined NBC’s Dominance in the 1990s and Changed America’s Viewing Habits

Today, we’d call it short-form content.

In the late summer of 1993, NBC dubbed it “Must See TV.” NBC was far ahead of the curve in the summer of 1993 when it embarked on an image campaign that would come to define the network’s dominance in the 1990s.

The fact that this lyrical slogan still […] ...