Morning Scramble: NBA Finals Don’t Give ‘GMA’ Enough Bounce, ‘CBS Mornings’ Slips Once More

If there were a period in which NBC’s “Today” would cede its recent lead in overall viewership to ABC’s “Good Morning America,” it should have been last week.

ABC’s telecast of the 2026 NBA Finals last week between the New York Knicks and San Antonio Spurs was the most-watched in 28 years, according to Nielsen, […] ...