K-beauty still a draw for tourists

Korea's honorary tourism ambassadors took center stage at the start of the Korea Beauty Festival on Thursday, sharing what keeps drawing them back to the country: beauty and wellness experiences they say are difficult to find anywhere else.

The event, featuring a welcome dinner and billed as KBF Night, brought about 200 guests to The Shilla Seoul, including 120 travel industry buyers and sellers, 40 influencers, and members of the local media.

The evening's highlight was a talk show-style progra ...