1 in 5 adults make health decisions based on what they see on social media despite widespread mistrust

Every few scrolls, another health expert appears on the screen.

While some are genuinely qualified, others simply sound convincing enough to pass as one.

With AI-generated content flooding feeds, avoiding such advice is becoming increasingly difficult.

The way people access health advice has shifted, and for many, social media might be a primary source of information.

We need to keep up with its impact because, unlike traditional health channels, these platforms often lack strong editorial checks, making it easier for misinformation to spread. ...