美비자벽에 좌절한 해외인재…100명만 데려와도 K과학 살아난다

AI Summary

Ottogi introduced Royal Ramen in May 2026 to commemorate the 30th anniversary of its flagship Yeol Ramen brand, blending traditional spice with cream and cheese for a Korean-rose fusion taste. The product sold over 2 million units within a month largely through consumer-generated social media recipes and organic word-of-mouth promotion, despite minimal traditional advertising. The rapid success reflects growing consumer appetite for innovative spice-and-cheese flavor combinations among younger demographic segments.