Regions eye bakery tourism boost, but will it rise to the occasion?

In South Korea, the latest battleground for regional tourism is neither beaches nor mountains nor historic landmarks.

It is bread.

Inspired by destination bakeries that have sparked so-called “bread pilgrimages” across the country, local governments are investing in bakeries, bread festivals and bakery districts in hopes of reviving economies hit by depopulation.

But experts say bread can only go so far.

While it may bring visitors to a city, it does not necessarily make them stay overnight unle ...