New CBS Daytime Campaign Parodies ‘Afternoon Delight’ While Reminding Viewers They Can Watch Soaps Anytime (EXCLUSIVE)

Skyrockets in flight, CBS is lookin’ forward to a little anytime delight.

The Eye network is debuting a new marketing campaign for its daytime soap operas — with the intent of reminding viewers that they’re available to watch at any time of the day on multiple platforms.

The centerpiece of the campaign is “Anytime Delight,” […] ...