Why so many “millennial” brands are dying

It was the sale heard around the millennial world: Eco-conscious Everlane was being acquired by fast-fashion kingpin Shein.

After a few tumultuous years, Everlane, an apparel brand loved largely by millennials looking for sustainable basics, reportedly went for the price of $100 million.

When news broke last month, segments of the internet were up in […] ...