Sinclair Invests in IRCODE, a ‘Shazam for Images’ AI Vision Start-Up, and Sets Interactive TV Rollouts in Two Markets

Variety

Sinclair Invests in IRCODE, a ‘Shazam for Images’ AI Vision Start-Up, and Sets Interactive TV Rollouts in Two Markets

Local TV station operator Sinclair is going to let viewers interact with its on-air programming — and ads — in a new way under a partnership with IRCODE.

Sinclair has made a strategic investment in IRCODE, a computer vision and AI company that claims its system makes TV interactive and shoppable in real time.

The […] ...

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Sinclair Invests in IRCODE, a ‘Shazam for Images’ AI Vision Start-Up, and Sets Interactive TV Rollouts in Two Markets

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