Imax Is the Hottest Brand in Movies. Why Is It for Sale?

Variety

Imax has been in an enviable position since the great box office reset.

It’s no secret that movie theater attendance has languished in post-pandemic years.

But when audiences have opted to go to cinemas, they’ve gravitated toward premium moviegoing options like Imax to distinguish the big screen experience from watching a film at home.

To […] ...

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Imax Is the Hottest Brand in Movies. Why Is It for Sale?

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