Secret Cinema Boss on ‘Grease’ Returning and Record-Breaking ’Pirates of the Caribbean’ Pre-Sales: ‘When People Step Into This Room, They’re Going To Be Beside Themselves’

When TodayTix acquired Secret Cinema in 2022 for a reported $100 million, it marked a new era for the company, which started life as a ragtag bunch of film enthusiasts trying to bring movies to life.

Originally, the screenings were kept secret (hence the name) and staged in out-of-the-way locations with audiences only finding out […] ...