Nongshim targets India’s rapid-delivery market with Blinkit tie-up

Nongshim is stepping up its push into India through a partnership with Blinkit, the country’s largest instant delivery platform.

Through Blinkit’s delivery network, which accounts for roughly half of India’s rapid-delivery grocery market, Nongshim plans to expand sales of Shin Ramyun in major cities such as New Delhi and Mumbai.

The Korean food maker recently held a launch event in Gurugram for Shin Ramyun Kimchi Stir Fry, targeting younger Indian consumers familiar with app-based instant delive ...