Free Business Idea: Become An Icelander Abroad

As the biggest English-language newspaper on this particular North Atlantic rock we share some responsibility for giving foreigners the wrong impression about Icelandic culture.

Namely we’ve implied that Iceland has a culture.

It’s more useful to think of Iceland as a series of money-making schemes stitched together into a country.

“Culture” in the form of Icelandic sagas, Björk, Sigur Rós, Laxness, et al., was conceived of in the Age of Settlement, as a loss leader to lure in foreigners.

Now that they’ve discovered waterfalls and that one crashed aeroplane the need for culture has thankfully ended.

This is why The Reykjavík Grapevine is pivoting into the world of business, starting with our Free Business Idea series.

We want to wean our readers off culture, and gently steer them to the greatest of all arts: the art of making money. ...