Foreign shoppers increasingly planning Korea trips around Olive Young sales

The number of foreign tourists who returned to Korea for Olive Young's sale season in both its March and June rounds this year was 11 times higher than three years ago, retailer CJ Olive Young said Monday.

The company based the figure on an analysis of foreign customer data conducted with Global Tax Free, Korea's largest tax refund operator.

Foreign visitors who come to Korea two or more times a year to coincide with the sales have grown roughly twofold annually on average since 2023, according ...