Nostalgia and family traditions are major barriers to adoption of plant-based diets, study finds

Nostalgia is a major barrier to preventing more people from adopting plant-based diets, according to a new University of Stirling study.

Research led by Aga Kosla of the University's Faculty of Natural Sciences found that links to childhood, cultural identity and a sense of home can make dietary changes feel like a loss of self or tradition for many people. ...