Van Leeuwen scoops New York flavors into Gangnam

US ice cream brand Van Leeuwen is making its debut in South Korea, opening its first store near Gangnam Station on Friday as the Brooklyn-born company looks to tap into one of Asia's most influential food markets.

The 32-seat shop, operated by franchise partner A Twosome Place, pays homage to the brand's origins through a display of the yellow ice cream truck from which founders Ben Van Leeuwen, his brother Peter and their partner Laura O'Neill launched the business in New York in 2008.

"We beli ...