Musinsa deepens China push with Tmall Global launch

Musinsa said Monday it had opened an official store on Tmall Global, China's largest cross-border e-commerce platform, as it looks to accelerate the expansion of Korean fashion brands in China.

The launch broadens Musinsa's China presence following the opening of its flagship store on Tmall last year.

The company now operates across both China's domestic e-commerce market and its cross-border online shopping segment.

Musinsa said the new platform would help small and medium-sized Korean fashion ...