Struggling pub landlords given a lifeline by England’s World Cup heroes

One manager expects takings to treble during England’s semi-final with Argentina on Wednesday; while national sales are up 10%

The beleaguered pub sector is getting a boost from England’s World Cup run, with some landlords reporting roaring sales as anticipation builds for a bumper night on Wednesday for the semi-final clash with Argentina.

Lisa Mayall, the manager of the British Oak in Kingswinford near Dudley in the West Midlands, was jubilant after England’s 2-1 win against Norway on Saturday night and brisk takings at the pub’s till. She expects hundreds more customers for the team’s next game at 8pm BST.
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