How ultra-processed food firms hoodwink us into thinking their products are 'healthier' than others

New research presented at the International Congress on Obesity (ICO2026), hosted by the World Obesity Federation (WOF) in Mexico City, Mexico, July 15–17, shows how various sectors representing the ultra-processed food (UPF) industry use tactics to deny the health risks associated with these products, including attempting to reframe their particular UPFs as healthier and somehow different from others. ...